Holidays undoubtedly have the largest gatherings. Do you ever wish that you could capture these celebrations to share with audiences near and far?
Covering special events can present new logistical challenges for your production team. For some, understanding what gear you should use is a bump in the road that is hard to navigate. Even if you own the gear you need for your day to day productions, large events and holidays can tax your resources. Renting allows you to flex your production to meet any size event. You may only own one lens (that isn’t very wide!) and want to capture images of a large gathering which would require a wide angle lens. Sometimes you just need an extra camera (or 5) for more complete coverage.
There may also be some times that you want to live feed your event. Though we highly recommend using Facebook Live to connect with your immediate audience, you can also live stream using cameras with a built in HDMI. These cameras include the:
- Sony A7sII
- Panasonic Lumix GH4
- Canon C100MK II
- Canon C300MK II
- Blackmagic Micro Cinema Camera
These types of cameras can be used with an HDMI capture box. A device like the Blackmagic Design Intensity Shuttle uses Telestream Wirecast to get your message live. Another option would be the Teradek VidiU Pro which allows you to stream over 4G or WiFi. Another example where you might need to rent a piece of equipment is a candlelight vigil where low light performance is key. The solution would be to rent a fast, expensive, prime lens like a Canon 50 1.2 that maybe doesn’t make as much sense for your productions on a daily basis.
The beauty of renting is that it can be a total solution, or just a supplement! You get to choose the gear that is perfect and tailored to your shoots.