Ahhh, springtime! The time of year where sleepy wedding photographers wake from their restful slumber… or their long winter of website maintenance and trade shows! Today we’re going to outline all the new rental gear we've added this winter that you may have missed during (editing) hibernation.
Canon 5D Mark IV
One of the biggest releases in the wedding photography world last fall was the Canon 5D Mark IV. You could be forgiven for missing it since it started shipping during peak season for most of you. The low down on the Mark IV is that it's about as perfect a wedding camera as Canon offers. It's got improved dynamic range over the Mark III; meaning you can capture more information in your highlights and shadows. This give you more image data to work with once you start editing.
The 5D Mark IV also has a vastly improved AF system which will net you more keepers when it counts. You also get great high ISO performance and a nice bump in resolution to 30.4 Megapixels.
Should you upgrade to the Canon 5D Mark IV from a Mark III, I can say that the improvements are much greater than the specs would suggest. Not sure? Rent one and try it out! Want to learn more about the Canon 5D Mark IV? Check out our videos below or read our review!
Nikon 70-200 f/2.8E FL ED VR
The new Nikon 70-200 f/2.8E FL ED VR comes with a can of alphabet soup. Joking aside, Nikon made some significant strides with their latest version of the 70-200 f/2.8E VR. We cover all of the updates this lens has in the video below.
The summary is that, it's sharper, has considerably faster AF, and maintains more contrast with backlit shooting situations. All of these are big improvements over the VRII version of the lens.
While we love this new lens; the only problem and hang up for most is the price. It's pushing close to the $3K mark. Are the improvements enough to make it worth it for what you shoot? We suggest giving it a try before investing your money!
Fuji GFX-50S Medium Format Camera
If you’ve been stuck in a wedding rut or just curious about digital medium format photography and thought it might be too expensive or cumbersome, the new mirrorless Fujifilm GFX-50S could change your thinking. With a 50.4 Megapixel 4:3 sensor packed into a compact, weather-sealed, mirrorless design this thing packs a serious punch. Add to that built-in WiFi for remote control & image transfer, and you’ve got a camera that can feed your social feeds via your smartphone.
We think this camera is perfect for taking your wedding portrait sessions to the next level. It's also ideal for landscape and travel photographers who want the best image quality in a compact package. You'll love the shallow depth of field created by the 0.79x crop 645 sensor, the accessibility of Fuji’s retro controls and those beautiful Fuji colors.
We currently offer three lenses, a 63mm f/2.8 prime, 32-64mm f/4 zoom and the 120mm f/4 Macro. Fuji will be releasing 3 more by late 2017 to round out the lineup. All told this should prove to be a fun camera that captures beautifully detailed files. It might be just the thing to treat yourself to on your next shoot. Want to learn more? Check out these two posts on our blog or rent it here.
Sigma Art Lenses
If you haven’t noticed, over the last few years Sigma has been on an absolute tear with new products that have raised the bar for what you can expect from a “third-party” lens manufacturer. We’ve recently added the Sigma 12-24 f/4 Art and the long-awaited Sigma 85mm f/1.4 Art for both Canon and Nikon. The 85mm has performed well in our testing & our customers have been pleased. Meanwhile, the 12-24mm f/4 gives wide angle shooters a more portable/less expensive option than the Canon and Nikon alternatives. We're all about more choices for photographers, especially when they are this good! To check out our full line-up of Sigma Art series lenses click here!
Other Notable Additions to our Rental Lineup:
Kenko Extension Tubes - A quick, cost effective way to add some macro capability to any lens.
Canon 24-105 f/4 II - The update to one of the most popular "walkaround" lenses ever.
Sony 70-200 f/2.8 FE Gold Master OSS - The lens Sony shooters have been clamoring for!